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Sunday, September 1, 2013

Campaign: Conscious consumption

Ecobeneficios is a brazilian brand with 8,300 company clients, comited with conscious consumption. The brand characterize themselves as Ecobeneficios = Economic + Sustainable. In an action they performed in Porto Alegre, traditional plates of a great flow buffet restaurante were exchanged for smaller plates (20% smaller). The point was to create awareness in the 20% of food that is wasted daily in Brazil.


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