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Sunday, September 22, 2013

Midway: Message from the Gyre

I knew this issue was very serious, but I didn't realize it was this extensive. The garbage we throw away, it doesn't disappear, it goes somewhere and not always where it belongs. In fact, huge amonts of trash go to the oceans and every single part of the ecossystem is affected. Take a look at this trailer from Chris Jordan's film: 


Sunday, September 15, 2013

Reblog: Rare sea turtles eating plastic at record rate


"Sea turtles around the world are eating plastic at an unprecedented pace, a new study reveals, with some species downing twice as much as they did 25 years ago. This indigestible, potentially fatal diet is especially popular among young turtles in the open ocean, deepening concerns about the ancient animals' long-term outlook.

Plastic bags can bear a striking resemblance to jellyfish underwater, and scientists have long known they have a tendency to confuse hungry sea turtles. But the problem has exploded lately amid a historic surge in plastic pollution, which is forming giant oceanic "garbage patches" that are expected to continue growing for centuries. The new study is the first global analysis of the issue since 1985, covering more than a quarter century of research on green and leatherback sea turtles, both of which are endangered."

See the whole article here!



Sunday, September 1, 2013

Campaign: Conscious consumption

Ecobeneficios is a brazilian brand with 8,300 company clients, comited with conscious consumption. The brand characterize themselves as Ecobeneficios = Economic + Sustainable. In an action they performed in Porto Alegre, traditional plates of a great flow buffet restaurante were exchanged for smaller plates (20% smaller). The point was to create awareness in the 20% of food that is wasted daily in Brazil.


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